Apple Final Touch

No there's no such product just yet. So this is just a collection of three English words till now. But some weeks ago, Apple bought Silicon Color the company that makes Final Touch. There's no word yet on whether Apple will re-release this as their own product, or merge it with one of their own.

But ever since, Silicon Color have issued one update, so the product seems to be alive for now. But speculation is rife on what this acquisition means to us in video and film post.

Silicon Color had three colour correction or grading products - FinalTouch SD ($ 1000) to grade SD video projects, FinalTouch HD ($ 5000) to grade HD and SD video projects, and FinalTouch 2k ($ 25000) to grade HD/SD as well as 2k film projects. All three were closely integrated with Apple's Final Cut Pro editing system. So one could export a timeline as XML an import that into FT to grade from there.

So maybe Apple will re-release this as their own Apple Final Touch, just like they did with Apple Shake, and Apple Logic. Or they may change the name to something else like they did with DVD Studio Pro (I've forgotten what it was called) or Film Logic (now CinemaTools). Or they may merge it into their own products like they did with Astarte and Compressor.

There's speculation that the ability to work with DPX files and conform them against XML from FCP may be merged into FCP, and the grading technology might make it into a composiiting app that will replace Shake. If Shake is to be replaced and not just merged with Motion.

So interesting wait ahead. Especially for editors. And we move one step closer to the inevitable. Editing systems which develop the ability to grade. So far we've had most of the reverse - grading systems that have editing features added. Something that's drying up as most grading systems at their core don't have abilities that editing systems had for over ten years now.

Because ultimately the audience will always accept a well edited if averagely graded film over a well graded but poorly edited film. Which is what todays grading systems often result in.